Jaeyeon Park


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About
Creative Strategy
Creative Direction
Mutual Sentiment
Design

 
   Seoul / Berlin
A multidisciplinary creative with over six years of experience across fashion, lifestyle, and strategy, with a foundation in fashion design and cross-industry practice. 

Her work combines strategic creative direction, cultural research, and storytelling to translate insights at the intersection of fashion, culture, brand identity, and contemporary life into cohesive narratives and experiences.



Email
CV

Press -
Vogue Business
Elle
JNA
Marie Claire Korea

Podcast
Video





02.Creative Direction

Work Scope

Brand Identity
Art Direction
Conceptualization
Communication
Building on strategic insight and creative practices beyond fashion, Jaeyeon has developed a strong ability to shape distinctive brand identities through refined visual direction and cohesive verbal identity that elevate and articulate brand ethos.

Projects
Suav Pilates brand identity and visual assets
Ryse Hotel artistic and visual direction
TWW brand repositioning and content creative direction


TWW via Cava Life
TWW via Cava Life
TWW via Cava Life
TWW via Cava Life
TWW via Cava Life
TWW via Cava Life



SUAV Pilates new logo & visual asset
RYSE hotel digital &  physical visual direction
RYSE hotel CHARR menu click to view