Jaeyeon Park


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About
Creative Direction
Creative Strategy
Mutual Sentiment
Design

 
   Seoul / Berlin
A multidisciplinary creative with over seven years of experience across fashion, lifestyle, and strategy, with a foundation in fashion design and cross-industry practice. 

Her work combines strategic creative direction, cultural research, and storytelling to translate insights at the intersection of fashion, culture, brand identity, and contemporary life into cohesive narratives and experiences.



Email
CV

Press -
Vogue Business
Elle
JNA
Marie Claire Korea



02.Creative Strategy

Work Scope

Campaign Strategy 
Fashion  Strategy
Design Capsule
Colour Forecast
Trend Analysis


Develops strategic design direction and commercial opportunities for global fashion brands by combining in-depth qualitative research with data analysis.

Specialising in global youth fashion, she identifies emerging trend narratives and cross-category market insights with a strong focus on longevity and diversity.

Expanding beyond fashion design and aesthetic trends, Jaeyeon creates strategic solutions for campaigns and content execution, with a particular interest in diverse production methods.



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