Seoul / Berlin
A multidisciplinary creative with over six years of experience across fashion, lifestyle, and strategy, with a foundation in fashion design and cross-industry practice. 

Her work combines strategic creative direction, cultural research, and storytelling to translate insights at the intersection of fashion, culture, brand identity, and contemporary life into cohesive narratives and experiences.



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03.Mutual Sentiment


Work Scope

Creative Direction
Fashion Design
Graphic Design
Pattern Cutting
Photography


Founded through the label Mutual Sentiment, the practice spans woven textiles, knitwear, and leather goods, exploring how sentimental human connections can be translated into tactile, wearable forms.

Working across concept development, design, and production, it brings together creative direction and hands-on craftsmanship to shape cohesive narratives through materiality, construction, and finish.


Design, Production, Photography by Jaeyeon
Styling upon request